#BigStory: OTT wave: A mirage or concrete reality?

One year ago OTT made its presence felt in our living rooms and mobile phones, promising a plethora of content and a boom of entertainment. With quick subscription options, movies played at our fingertips, keeping everyone engaged at a time when the world was battling a pandemic. In this week’s #BigStory, let’s take stock of how the digital medium has changed the hero, negated star power, created unexpected success stories and yet, scared a few producers.

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One year ago OTT made its presence felt in our living rooms and mobile phones, promising a plethora of content and a boom of entertainment. With quick subscription options, movies played at our fingertips, keeping everyone engaged at a time when the world was battling a pandemic. In this week’s #BigStory, let’s take stock of how the digital medium has changed the hero, negated star power, created unexpected success stories and yet, scared a few producers.